The Crazy Reason Burger King Russia Wants to Ban 'It'
Posted 2017/09/27 2042 0
Burger King is arguing that Pennywise's color scheme and balloons are a bit too similar to that of Ronald McDonald.
Burger King in Russia is reportedly petitioning the Federal Anti-Monopoly Service (FAS) to ban the clown-centric horror flick “It” within the country on the grounds that it advertises for McDonald's. In the complaint, filed last week and obtained by Russian financial publication Vedomosti, Burger King bemoaned unfair competition, claiming the “protagonist of the movie,” Pennywise, “is an exact copy” of Ronald McDonald, "including the color range and the [balloons] with which the clown lures children.” The company believes that this violates Russia’s advertising laws.
As Hollywood Reporter report, a spokesperson for the FAS says: “We can’t be concerned with the content of the film because the writer and director have their own creative understanding of any character,” adding that it will have to be determined whether or not the film can be seen as carrying product placement.
With the case having no frame for consideration, It remains in more than 100 Russian cinemas. Since being released on the 7 September, the film has grossed £10.4 million in the country.
In the U.S., It broke box office records in its opening weekend and is already the highest-grossing horror flick of all time. The movie opened with $123 million earlier in September and has clawed its way to $475 million globally.
The film, set in the fictional town of Derry in Maine, follows a group of misfit kids, the Losers Club, who band together to defeat a supernatural villain in the guise of a clown that preys on the town’s young.
Warner Bros. and New Line Cinema announced Monday a sequel to It will hit theaters in September 2019. That movie, set 30 years after the first, will adapt the latter half of King’s novel, following an adult Losers Club reuniting to take on Pennywise again.